DV360 Campaign Optimisation

Overview

Using DV360 APIs we can update Channels every six hours so you reach the sub-sections, sections and domains that achieve the highest Attention.

Our tests show lift of 40-70% is possible with minimal Operational oversight.

Channels	Control Placements	Data Security

Channels	Control Placements	Data Security
DV360 Channels allow targeting of URLs, sections and domains. DV360 Advertiser will need to have unused Channels. One Channel per optimised line item will need to be allocated. Whitelist Channels will need to be applied at IO level or only against control line items (Optimised Channels will be constrained by the Control group whitelisted delivery)*	Willing to use Control Placements (20% impression goal) to baseline results for each Optimised Placement (to prove uplift) Control Group will also help Optimised placements learn where the campaign performs the best. (In future, we will automate Control group functionality on our end) Media plan can use both optimised and control line items	Ad Ops person with correct DV360 log-in will need to commit to 1 hour set-up Hangout Elastic.io is our integration platform as a service partner and will: Hold your API token Restrict our API access to Channel functions only Provide agency with full control over data.

Note: Exclusion lists can be retained. Also in the future, we can re-use Channels.

Ad Ops person (with business authority and edit rights for the DV360 Advertiser or Partner account to authenticate 3rd party API access) can attend 1 hour set-up Hangout and assist with Elastic.io security set-up.