Attention Products

An Attention Time planning tool which provides directional insights at a Holding Group, Agency and Advertiser level. Inventory Scoring utilises data sampling to provide a high level view of Attention Time trends and overall performance.

Impression level Attention Time measurement which can be activated at the Advertiser or Campaign level. Attention measurement provides a detailed, real time view of media performance, showcased through the AIP Portal - our interactive data visualisation platform. Attention Measurement allows analysis across Campaign, Line Item, Strategy, Domain, Ad Format, Creative and more.

Dynamic and automated optimisation segments allowing advertisers to optimise their media buying in real time. Attention Optimisation creates bespoke optimisation segments which dynamically feed into your DSP, enabling real time media optimisation to Attention. This product is currently available on DV360.