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Excerpt

Verity returns all IAB hierarchy tiers for both versions 1 & 2 of the taxonomy:

  • IAB V1 –  2 tiers - 372 categories

  • IAB V2 – 4 tiers - 698 categories

For example, Verity analysis of an article on “The Rise of Alternative Venture Capital” identifies IAB v1 categories in 2 tiers, and IAB v2 categories in 4 tiers.

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