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Verity page analysis involves scanning and analyzing both text and prominent imagery on a web page. Verity returns a page analysis response that includes IAB contextual categories, keywords, sentiment evaluation, and brand safety scoring. Brand safety scoring includes an overall Safe/Unsafe flag, plus classifications for multiple threat categories defined by GumGum (including drugs, weapons, and sexual content). |
How Page Analysis Works
Verity page analysis works by extracting metadata and significant content from a page, then applying computer vision (CV) and natural language processing (NLP) to the extracted data. For detailed information about Verity technology and processing, refer to the Verity Description of Methodology.
Note: Verity does not download or analyze the CSS, JavaScript, navigation, footer, sidebars, third-party ads, user-generated content, or other areas extraneous to the main textual content of the page.
Page Analysis Response
The Verity page analysis response is aggregated into the following
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sections:
IAB Categories
Identifies and scores contextual targeting categories. Includes standard
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IAB
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categories.
Keywords
Extracts and scores page keywords according to prominence.Brand Safety
Identifies and scores brand safety threats according to GumGum's Threat classification taxonomy, in compliance with
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GARM’s Brand Safety Floor & Suitability Framework.
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Event Categories
Identifies Events according to GumGum's Event classification taxonomy. There are Event categories for major seasonal events such as holidays or the sporting events.
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Sentiments
Analyzes the overall opinions expressed within the content of a page, and classifies the percentage of positive, negative, and neutral sentiments.
Verity page analysis works by extracting metadata and significant content from a page, then applying computer vision (CV) and natural language processing (NLP) to the extracted data.
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The format is JavaScript Object Notation (JSON) Content-Type: application/json; charset=UTF-8.
Check out an example page analysis response here.
Page Analysis Categories and Keywords
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Japanese
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✔
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✔
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✔
Verity Response Format
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Sentiment | Contextual targeting keywords |
Page Analysis Language Support
Verity keywords and categories are supported in languages as specified in the following table.
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Language
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Keywords
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Categories
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Threat
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IAB V1
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IAB V2
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Event
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Sentiment
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English
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✔
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✔
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✔
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✔
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✔
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✔
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