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Yes. GumGum claims that they we are the first “independent ad tech provider” to receive content-level accreditation from the Media Ratings Council (MRC), as . YouTube actually received the first-ever MRC content-level Brand Safety accreditation. brand safety accreditation. |
GumGum is considered an "independent ad tech provider," similar to companies such as IAS, DoubleVerify and Oracle.
By contrast, YouTube is regarded as a “1st party platform,” whereas GumGum is an "independent ad tech provider." meaning that YouTube owns the platform/network that hosts their content and operates as a walled garden. Twitter, Facebook, Google, Amazon, TikTok are also considered to be “1st party platforms.”Companies such as IAS, DoubleVerify and Oracle are considered to be independent ad tech providers, similar to GumGum.