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One important distinction between the GumGum and YouTube accreditations is that GumGum is an independent ad tech provider, while YouTube operates as a 1st party platform. Another important distinction is that YouTube’s accreditation is more limited. YouTube 's has content-level accreditation for Brand Safety brand safety only, while whereas Verity 's has content-level accreditation covers Brand Safety, Brand Suitability and Contextual Analysisfor brand safety, brand suitability and contextual analysis. |
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