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In addition to being the only contextual solution that provides a content-level understanding of pages, images, and videos (including audio), Verity is the only solution that applies machine learning techniques to both page text and images. Alternative solutions |
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are limited to site-level analysis, use of allow and block lists, |
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URL-level analysis and keyword methodologies processing text. These more crude contextual approaches often eliminate safe and relevant inventory. |
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These solutions also miss relevant content ( |
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for example, keywords that are spelled differently), overlook related content and mistakenly target irrelevant content ( |
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for example, keywords with multiple meanings). |