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Verity enables partners to define their own custom segments to fine-tune their contextual targeting. For example, if a partner defines a Custom Segment named Campfire-Equipment and the content for an article named “Campfire Cooking in the Wild” matches the criteria, the JSON analysis response for the page lists Campfire-Equipment in the segments field.
To define a custom segment, the partner submits a Custom Segment Request form to Verity Support, specifying:
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To set up a Custom Segment, we recommend that you email verity-support@gumgum.com to notify them about your upcoming Custom Segment. Complete the Custom Segment Request form and click Submit, including the following information:
Required Field | Description |
Company | Enter the name of your company |
Name | Enter your own full name |
Email address | Enter your email address |
Custom Segment Name | Enter a unique name for the custom segment. Maximum of 50 alphanumeric characters. No special characters. Underscores and dashes are accepted. |
Publish Segment Date | Enter the date to activate the custom segment in the format mm/dd/yyyy. |
Optional Field | Description |
IAB v2 Categories | Enter a comma-separated list of the category numbers to include and/or exclude. Refer to the Verity Taxonomy for a complete IAB v2 category list. For example: |
Keywords | Enter a comma-separated list of the category numbers to include. Maximum 20 keywords. |
Threat Categories |
To totally block any risk in a particular category, click the category Block button. To tailor the risk levels acceptable for each category, click the appropriate Allow Risk button. | |
Sentiment | To include a dominant sentiment level, check the box for Positive, Neutral, Negative |
Example Custom Segment Request Form | |
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Step 2 – Verity Support activates the Custom Segment
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For example, if a segment is defined as follows:
Custom Segment Name: Positive BLM Coverage | ||
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IAB v2 Categories | Include | 510, 512 |
Exclude | 509 | |
Threat Categories | Allow Low | GGT1 Violence/Gore |
Allow Medium | GGT3 Drugs/Alcohol Criminal |
Block | GGT4 Sexually Charged |
Content is considered to be positive for the segment when the Verity analysis results match the following:
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Threat Classification
Has GGT1 Low OR GGT3 GGT3 Medium AND
Does NOT have GGT4
Note: If no values are specified for a category in the Custom Segment Request form, the category is ignored by segment matching.
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For example, if a Custom Segment named Campfire-Equipment is defined and the content for an article named “Campfire Cooking in the Wild” matches the criteria, the Verity JSON response for the article lists Campfire-Equipment in the segments field:
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“segments”: [ |
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{ “id”: “cec034e2-6fb5-416e-b3b5-6cbb7cbc6e31”, |
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“name”: “Campfire-Equipment” |
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} ] |
Deactivate a Custom Segment
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