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Verity enables partners to define their own custom segments to fine-tune their contextual targeting. For example, if a partner defines a Custom Segment named Campfire-Equipment and the content for an article named “Campfire Cooking in the Wild” matches the criteria, the JSON analysis response for the page lists Campfire-Equipment in the segments field.
To define a custom segment, the partner submits a Custom Segment Request form to Verity Support, specifying:
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To set up a Custom Segment, we recommend that you email verity-support@gumgum.com to notify them about your upcoming Custom Segment. Complete the Custom Segment Request form and click Submit, including the following information:
Required Field | Description |
Company | Enter the name of your company |
Name | Enter your own full name |
Email address | Enter your email address |
Custom Segment Name | Enter a unique name for the custom segment. Maximum of 50 alphanumeric characters. No special characters. Underscores and dashes are accepted. |
Publish Segment Date | Enter the date to activate the custom segment in the format mm/dd/yyyy. |
Optional Field | Description |
IAB v2 Categories | Enter a comma-separated list of the category numbers to include and/or exclude. Refer to the Verity Taxonomy for a complete IAB v2 category list. For example: |
Keywords | Enter a comma-separated list of the category numbers to include. Maximum 20 keywords. |
Threat Categories |
To totally block any risk in a particular category, click the category Block button. To tailor the risk levels acceptable for each category, click the appropriate Allow Risk button. | |
Sentiment | To include a dominant sentiment level, check the box for Positive, Neutral, Negative |
Example Custom Segment Request Form | |
Step 2 – Verity Support activates the Custom Segment
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For each Category/Keywords field on the Custom Segments form
If IF values are specified andAND
If at At least ONE item is found from the include list and AND
NO items are found from the exclude list
then THEN the Category/Keyword match is positive
If ALL the specified Category/Keywords fields are a positive match
then THEN the content is part of the Custom Segment
For example, if a segment is defined as follows:
Custom Segment Name: Positive BLM Coverage | ||
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IAB v2 Categories | Include | 510, 512 |
Exclude | 509 | |
Threat Categories | Allow Low | GGT1 Violence/Gore |
Allow Medium | GGT3 Drugs/Alcohol Criminal |
Block | GGT4 Sexually Charged |
Content is considered to be positive for the segment when the Verity analysis results match the following:
IAB v2 Classification
Has 512 OR 510
AND 510 AND
Does NOT have 509
AND
Threat Classification:
Has GGT1 Low OR GGT3
GGT3 Medium AND
Does NOT have GGT4
Note: If no values are specified for a category in the Custom Segment Request form, the category is ignored by segment matching.
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For example, if a Custom Segment named Campfire-Equipment is defined and the content for an article named “Campfire Cooking in the Wild” matches the criteria, the Verity JSON response for the article lists Campfire-Equipment in the segments field:
Code Block | ||
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“segments”: [ |
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{ “id”: “cec034e2-6fb5-416e-b3b5-6cbb7cbc6e31”, |
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“name”: “Campfire-Equipment” |
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} ] |
Deactivate a Custom Segment
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