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Verity transcribes and analyzes the video’s audio track, video metadata, and text in video frames. Verity returns a JSON response with IAB Contextual Categories v2.0 targeting categories, brand safety, and keyword and sentiment evaluation data. |
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When a partner submits analysis requests for specific video URLs |
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, Verity applies machine learning techniques to the video audio track, sampled video frames, video frames where text appears, and video metadata. Verity returns IAB contextual categories, brand safety scoring, keyword and sentiment evaluation data. |
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Video Analysis Response
The Verity video classification report is organized into these sections:
IAB Categories
Identifies and scores contextual targeting categories. Includes standard IAB v2.0 categories.Keywords
Extracts and scores keywords according to prominence.Brand Safety
Identifies and scores brand safety threats according to GumGum's Threat classification taxonomy (GGThreat), which is in compliance with The 4A’s Advertising Assurance GARM’s Brand Safety Floor & Suitability Framework.Sentiments
Analyzes the overall opinions expressed within the content of a video, and classifies the percentage of positive, negative, and neutral sentiments.
The format is JavaScript Object Notation (JSON) Content-Type: application/json; charset=UTF-8.
Video Analysis Categories and Keywords
Verity video analysis includes classification and keywords detected in the video’s audio track or , sampled video frames, and text appearing in video frames.
Brand Safety (Threat) Categories | Contextual | Keywords |
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Violence |
698 categories
Sentiment | Contextual targeting keywords |
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Verity video keywords and categories are supported in languages as specified in the following table.
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Language
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Keywords
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Categories
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Threat
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IAB V2
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Sentiment
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English
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✔
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✔
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✔
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✔
Verity Response Format
The Verity API response format for both Page and Video analysis is JavaScript Object Notation (JSON) Content-Type: application/json; charset=UTF-8.
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