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As of September 2024, GumGum's GumGum Contextual service processes ~2.5 billion unique monthly requests for content and brand safety classification globally. 

GumGum Contextual

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Functions

GumGum Contextual’s function is to provide data to clients who explicitly request and pay for analysis information about specific digital content. The clients are interested in establishing brand suitability and contextual classification for specific content, to drive their own content creation or ad serving. 

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