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Verity’s core technology remains unchanged for each implementation. Integrations are accomplished via the Verity API.
As of October 2023September 2024, GumGum's Verity service processes 1-2 ~2.5 billion unique monthly requests for content and brand safety classification globally.
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GumGum's Verity service exists entirely within a secure Cloud infrastructure. Verity’s Cloud-based architecture is massively scalable and currently processes approximately 1 2.5 billion unique requests per month for content and brand safety classification.
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IAB V1 – 2 tiers - 372 categories
IAB V2 – 4 tiers - 698 categories
IAB V3 - 4 tiers - 709 categories
For example, Verity analysis of an article on “The Rise of Alternative Venture Capital” identifies IAB v1.0 categories in 2 tiers, and IAB v2.0 and v3.0 categories in 4 tiers.
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Keywords are derived from content, metadata, and headlines. Verity ranks keywords according to frequency of use and prominence. Objects detected in an image may be included in the list of keywords.
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Verity
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Verity Classification and Brand Safety Report
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dataAvailable | States whether the classification request has already been processed. If processed data exists, Verity returns the results from the database. If not Verity starts a new processing request. | ||
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status | The current processing status of the analysis request. | ||
pageUrl | The URL of the page, video, image, or text analyzed by Verity, as applicable. | ||
uuid | A unique identifier generated for the classification request. | ||
languageCode | The standard ISO 639-1 code for the language of the content. Refer to the Language Support Grid for the latest supported languages. Note: If Verity detects an unsupported language, a status of NOT_SUPPORTED is returned. | ||
iab | IAB contextual categories are defined in the IAB Content Taxonomy and are widely adopted in programmatic and Real-Time-Bidding (RTB) ad marketplaces. Verity supports current versions of the IAB Content Taxonomy. The Verity team keeps track of new taxonomy releases and implements updates in a timely fashion. Refer to the Verity Taxonomy document for a listing of IAB contextual categories. | ||
keywords | The top Keywords identified for the content, listed in order of prominence. | ||
safe | The final aggregated Brand Safety summary result for the content. If any threat classifications are identified with a risk level of HIGH, the safe value is false and the content is considered unsafe. If no (or low-risk) threat classifications are identified, the safe value is true, and the content is considered safe. | ||
threats | Threat categories are part of GumGum’s brand safety taxonomy. GumGum classifies content into nine threat categories. For a complete list of Threat category IDs and Names, refer to Threat Categories in the Verity Taxonomy document. To detect possible threats, Verity analyzes and scores all the extracted content. Verity then correlates the scores to determine a per-category threat risk-level for the content. Possible threat category risk-levels are:
| sentiments | Identifies and extracts opinions within digital content. The positive, neutral, and negative levels of sentiment expressed in the content are evaluated. For contextual targeting purposes, a sentiment level of neutral or positive is generally recommended. |
processedAt | The date and time of the classification. |
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