...
These categories align with the 4As Advertising Assurance GARM’s Brand Safety Floor and Brand Suitability Framework.
Clients can set a unique threshold or risk-tolerance level for each threat category. For example, a healthcare provider may choose to set no threshold for the “Medical” threat category, yet higher thresholds for categories that are less suitable for ad placement (e.g., “Hate”, “Violence”, or “Obscene”).
...