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Once analysis is complete, Verity returns a detailed report featuring brand safety scores for the content, along with contextual targeting categories, prominent keywords, and sentiment categories. Verity  

Verity supports the contextual targeting categories defined in the Interactive Advertising Bureau (IAB) Content Taxonomy v1.0 and 2.0.

Media Ratings Council (MRC) Content-Level Accreditation

Verity is the first independent third-party solution to achieve MRC accreditation for content-level brand safety.

This recognition by the MRC validates that GumGum’s proprietary contextual intelligence solution is able to consider all available signals (text, image, audio, and video) needed to give a true contextual reading.

Verity is officially accredited for content-level Contextual Analysis, Brand Safety and Brand Suitability for English-language text/image, video image, and audio classification (Desktop and Mobile Web).

Primary Users and Use Cases

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