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  • Engages data annotation leveraging human-annotators to establish Ground Truth for various data sets.

  • Works with third-party vendors and research consultants to conduct relevancy testing.

Note: If a Verity data set that has been delivered to a partner is deemed erroneous or incomplete, GumGum will follow the Verity Data Reissuance Policy.

The following sections outline the data models and scoring used for Brand Safety and Contextual Classification in Verity, and points to a relevant third-party study.

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Verity Mapping to the 4As GARM Brand Safety Floor
Verity Mapping to the 4As GARM Brand Safety Floor

Integration Methods

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