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Verity enables partners to define their own custom segments to fine-tune their contextual targeting. For example, if a partner defines a Custom Segment named Campfire-Equipment and the content for an article named “Campfire Cooking in the Wild” matches the criteria, the JSON analysis response for the page lists Campfire-Equipment in the segments field.

To define a custom segment, the partner submits a Custom Segment Request form to Verity Support, specifying:

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Optional Field

Description

IAB v2 Categories

Enter a comma-separated list of the category numbers to include and/or exclude. Refer to the Verity Taxonomy for a complete IAB v2 category list.

 For example:
“Include 196, 498. Exclude 193, 476.”

Keywords

Enter a comma-separated list of the category numbers to include. Maximum 20 keywords.

Threat Categories

Click the Allow or Block button for each Threat category.

Sentiment

To include a dominant sentiment level, check the box for Positive, Neutral, Negative 

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For example, if a Custom Segment named Campfire-Equipment is defined and the content for an article named “Campfire Cooking in the Wild” matches the criteria, the Verity JSON response for the article lists Campfire-Equipment in the segments field:

Code Block
languagejson
“segments”: [
   {
    “id”: “cec034e2-6fb5-416e-b3b5-6cbb7cbc6e31”,
    “name”: “Campfire-Equipment”
   }
]

Deactivate a Custom Segment

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