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Page Analysis Only

The custom GumGum Events classifier identifies seasonal events (e.g. annual, bi-annual, 4-yearly events) for the purposes of contextual ad targeting. Examples include cultural events such as the Oscars, sporting events such as the Olympics, and seasonal events such as New Year. SeeĀ GGEvent for a listing of Event categories.

Up to 5 GumGum Event classifications may be reported on a page.

...

stylefont-size: small;
Code Block
"events": [
  {
    "id": "Event category ID",
    "category": "Event category Name",
    "score": <0-1>
  }
]

...

stylefont-size: small;
Code Block
"events": [
  {
    "id": "GGE24-4",
    "category": "Thanksgiving",
    "score": 0.96
  }
]

...

NO LONGER SUPPORTED

The GumGum Events classifier is no longer supported.

The Events category may continue to appear in the JSON report, but no values will be returned as of April 1, 2021.