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Going beyond simple strategies like identifying keywords on the page or in the URL string or metadata, Verity works by scanning the full text and prominent imagery of a web page. Verity’s NLP processes analyse analyze the core page content, while CV processes analyse analyze the imagery.
Verity provides what the Media Ratings Council (MRC) refers to as content-level reporting. defined as “more granular context and brand safety measurement and reporting for video and display content within a domain, site, platform, mobile application or URL”.
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Verity’s content extraction function can successfully process a wide range of web page designs and , HTML markup, and image formats, however, some known issues exist that may impede the extraction of usable web page content.
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