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To our valued Verity subscribers,
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Our team has been working day-in and day-out to provide the most state-of-the-art and impactful brand safety, suitability, and contextual intelligence solution in Advertising, and with 2021 well underway, we are excited to take an opportunity to share some Verity highlights with you.
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Custom Segments gather data about the content within contextual segments you want to target in selected contextual segments. Perhaps you want to carve out inventory to match timely criteria, such as articles on snowsports that avoid avalanche news coverage. You could use this data to track inventory for each custom segment in your environment, or bulk publish/unpublish content as needed.
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You can now leverage Verity’s powerful classifiers to get detailed brand safety and contextual data for more types of content. In addition to web pages, Verity offers analysis of videos, individual images, and text strings.
Just send analysis requests via new Verity API endpoints for video and image URLs, or specify a text string in the text request endpoint. All the endpoints return brand safety data, along with the contextual targeting data specified in the following table.
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