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To our valued Verity subscribers,
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Our team has been working day-in and day-out to provide the most state-of-the-art and impactful brand safety, suitability, and contextual intelligence solution in Advertising, and with 2021 well underway, we are excited to take an opportunity to share some Verity highlights with you.
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For detailed steps, refer to Set up a Custom Segment in the Verity Documentation Center.
New
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Machine Learning Model for Keyword Extraction
You can now leverage Verity’s powerful classifiers to get detailed brand safety and contextual data for more types of content. In addition to web pages, Verity offers an analysis of videos, individual images, and text strings.
Just send analysis requests via new Verity API endpoints for video and image URLs, or specify a text string in the text request endpoint. All the endpoints return brand safety data, along with the contextual targeting data specified in the following table.
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Content Type
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Brand Safety Rating
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Keywords
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Categories
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Threat
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IAB V2
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Sentiment
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Video
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Image
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Text String
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Read more in the Verity Documentation Center:
Upcoming Features
Stay tuned for these upcoming features:
New Deep-learning Model for IAB v2 categorization
Target release: end of February 2021Improved Keyword extraction modelMarch 2021
Additional language support (Spanish & French)
Target release: end of February 2021Updated minimum reporting requirements
Target release: February July 2021
Features to be Deprecated
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AWS degraded service on 12/11/20 which impacted new page and video classification response times.
There was no impact to on data warranting re-issuance during the degraded service window.A bug in the video processing pipeline resulted in delays in processing on 1/22/21.
There was no impact to on data warranting re-issuance during the degraded service window.
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