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To our valued Verity subscribers,
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Our team has been working day-in and day-out to provide the most state-of-the-art and impactful brand safety, suitability, and contextual intelligence solution in Advertising, and with 2021 well underway, we are excited to take an opportunity to share some Verity highlights with you.
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New Features
Verity includes these new features:
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Custom Content Segments
Custom Segments gather data about the content you want to target in selected contextual segments. Perhaps you want to carve out inventory to match timely criteria, such as articles on snowsports that avoid avalanche news coverage. You could use this data to track inventory for each custom segment in your environment, or bulk publish/unpublish content as needed.
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For detailed steps, refer to Set up a Custom Segment in the Verity Documentation Center.
Contextual Video
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Analysis
In the second half of 2020, we partnered with IRIS.TV and JW Player respectively to offer Verity Video Analysis in the rapidly growing Contextual Video Marketplace, which brings together publishers, contextual data partners, ad servers, and SSPs to package video content within brand-safe and suitable segments for advertisers.
To learn more about how you can leverage Verity’s powerful classifiers to get detailed brand safety and contextual data for your video content, go to Video Analysis in the Verity Documentation Center.
Upcoming Features
Stay tuned for these upcoming features:
Additional Language Support (Spanish & French)
Target release: July 2021
Features to be Deprecated
GumGum Events will be phased out in favor of custom segments, expanding support to any number of events, large or small!
Target date of deprecation: April 1, 2021
Known Issues
Verity experienced the following system issues:
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Tip: Sign up for Verity System notifications on the Verity Status page https://status.verity.gumgum.com/.
Verity Documentation
The latest Verity Documentation is available here on the Verity Documentation Center.
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