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To our valued Verity subscribers,
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Our team has been working day-in and day-out to provide the most state-of-the-art and impactful brand safety, suitability, and contextual intelligence solution in Advertising, and with 2021 well underway, we are excited to take an opportunity to share some Verity highlights with you.
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New Features
Verity includes these new features:
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Custom Content Segments
Custom Segments gather data about the content you want to target in selected contextual segments. Perhaps you want to carve out inventory to match timely criteria, such as articles on snowsports that avoid avalanche news coverage. You could use this data to track inventory for each custom segment in your environment, or bulk publish/unpublish content as needed.
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For detailed steps, refer to Set up a Custom Segment in the Verity Documentation Center.
New Machine Learning Model for Keyword Extraction
You can now leverage Verity’s powerful classifiers to get detailed brand safety and contextual data for more types of content. In addition to web pages, Verity offers an analysis of videos, individual images, and text strings.
Upcoming Features
Stay tuned for these upcoming features:
New Deep-learning Model for IAB v2 categorization
Target release: March 2021
Additional language support (Spanish & French)
Target release: July 2021
Features to be Deprecated
GumGum Events will be phased out in favor of custom segments, expanding support to any number of events, large or small!
Target date of deprecation: April 1, 2021
Known Issues
Verity experienced the following system issues:
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Tip: Sign up for Verity System notifications on the Verity Status page https://status.verity.gumgum.com/.
Verity Documentation
The latest Verity Documentation is available here on the Verity Documentation Center.
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