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To our valued Verity subscribers,
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Our team has been working day-in and day-out to provide the most state-of-the-art and impactful brand safety, suitability, and contextual intelligence solution in Advertising, and with 2021 officially underway, we are excited to take an opportunity to share some Verity highlights with you.
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New Features
Custom content segments
Image analysis endpoint
New endpoints for Video, Image, and Text analysis endpoint
Custom Content Segments
Custom Segments gather data about the content within contextual segments you want to target. Perhaps you want to carve out inventory to match timely criteria, such as articles on snowsports camping that avoid avalanche news avoid wildfire news coverage. You could use this data to track inventory for each custom segment in your environment, or bulk publish/unpublish content as needed.
To define a Custom Segment, you'll complete the Google Docs Custom Segment Request form and add the criteria to include or exclude, including:
IAB v2 categoriesEvents
Keywords
Threat categories
Sentiment
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Example Custom Segment Form | |
Once Verity activates the segment and detects a matching page, the page report will include the segment name., for example:
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“segments”: [
{ “id”: “cec034e2-6fb5-416e-b3b5-6cbb7cbc6e31”,
“name”: “Campfire-Equipment”}
For detailed steps, refer to Set up a Custom Segment in the Verity Documentation Center.
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