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To our valued Verity subscribers,

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Our team has been working day-in and day-out to provide the most state-of-the-art and impactful brand safety, suitability, and contextual intelligence solution in Advertising, and with 2021 well underway, we are excited to take an opportunity to share some Verity highlights with you.

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Custom Segments gather data about the content within contextual segments you want to target. Perhaps you want to carve out inventory to match timely criteria, such as articles on camping snowsports that avoid wildfire news avoid avalanche news coverage. You could use this data to track inventory for each custom segment in your environment, or bulk publish/unpublish content as needed.

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Once Verity activates the segment and detects a matching page, the page report will include the segment name, for example:

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“segments”: [

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 {

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 “id”: “cec034e2-6fb5-416e-b3b5-6cbb7cbc6e31”,

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 “name”:

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 “snowsports”}]

For detailed steps, refer to Set up a Custom Segment in the Verity Documentation Center.

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