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IAB Categories
Identifies and scores contextual targeting categories. Includes standard IAB v1.0 and IAB v2.0 categories.Keywords
Extracts and scores page keywords according to prominence.Brand Safety
Identifies and scores brand safety threats according to GumGum's Threat classification taxonomy, in compliance with The 4A’s Advertising Assurance Brand Safety Floor.Event Categories
Identifies Events according to GumGum's Event classification taxonomy. There are Event categories for major seasonal events such as holidays or the sporting events.Sentiments
Analyzes the overall opinions expressed within the content of a page, and classifies the percentage of positive, negative, and neutral sentiments.
Check out an example page analysis response here.
Page Analysis Categories and Keywords
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