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Verity page analysis involves scanning and analyzing both text and prominent imagery on a web page. Verity returns a page analysis response that includes contextual categories (IAB v1.0, IAB v2.0 and Events), keywords, sentiment evaluation, and brand safety scoring. Brand safety scoring includes an overall Safe/Unsafe flag, plus classifications for multiple threat categories defined by GumGum (including drugs, weapons, and sexual content). |
How Page Analysis Works
Verity page analysis works by extracting metadata and significant content from a page, then applying computer vision (CV) and natural language processing (NLP) to the extracted data. For detailed information about Verity technology and processing, refer to the Verity Description of Methodology.
Note: Verity does not download or analyze the CSS, JavaScript, navigation, footer, sidebars, third-party ads, user-generated content, or other areas extraneous to the main textual content of the page.
Page Analysis Response
The Verity page analysis response is aggregated into the following sections:
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