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Verity scans and analyzes page analysis involves scanning and analyzing both text and prominent imagery on a web page and . Verity returns a JSON response with IAB Contextual Categories page analysis response that includes contextual categories (IAB v1.0 and , IAB v2.0 and Event targeting categories. For brand safety, Verity classifies unsafe content into and Events), keywords, sentiment evaluation, and brand safety scoring. The brand safety scoring includes an overall Safe/Unsafe flag, plus classifications for multiple threat categories defined by GumGum , (including drugs, weapons, and sexual content. The response also includes keyword and sentiment evaluation data. |
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Verity page analysis works by extracting metadata and significant content from a page, then applying computer vision (CV) and natural language processing (NLP) to the extracted data.
Note: Verity does not download or analyze the CSS, JavaScript, navigation, footer, sidebars, third-party ads, user-generated content, or other areas extraneous to the main textual content of the page.
The Verity page analysis response is aggregated into the following Verity page classification report sections:
IAB Categories
Identifies and scores contextual targeting categories. Includes standard IAB v1.0 and IAB v2.0 categories.Keywords
Extracts and scores page keywords according to prominence.Brand Safety
Identifies and scores brand safety threats according to GumGum's Threat classification taxonomy, in compliance with The 4A’s Advertising Assurance Brand Safety Floor.Event Categories
Identifies Events according to GumGum's Event classification taxonomy. There are Event categories for major seasonal events such as holidays or the sporting events.Sentiments
Analyzes the overall opinions expressed within the content of a page, and classifies the percentage of positive, negative, and neutral sentiments.
Verity page analysis works by extracting metadata and significant content from a page, then applying computer vision (CV) and natural language processing (NLP) to the extracted data.
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Page Analysis Categories and Keywords
Verity page analysis includes combined text and image classifications, and the top keywords detected on the pageThe following table summarizes the classifications and keywords that are detected during page analysis.
Brand Safety (Threat) Categories | Contextual | Keywords |
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Violence | IAB v1.0 IAB v2.0 Events | Contextual targeting keywords |
Page Analysis Language Support
Verity classification categories and keywords and categories are supported in the languages as specified in the following table.:
Language | Keywords | Categories | ||||
|---|---|---|---|---|---|---|
Threat | IAB V2 | IAB V1 | Event | Sentiment | ||
English | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Japanese | ✔ | ✔ | ✔ | |||
Verity Response Format
The Verity API response format is JavaScript Object Notation (JSON) Content-Type: application/json; charset=UTF-8.
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