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Verity scans and analyzes text and prominent imagery on a web page and returns a JSON response with IAB Contextual Categories v1.0 and v2.0 and Event targeting categories. For brand safety, Verity classifies unsafe content into multiple threat categories defined by GumGum, including drugs, weapons, and sexual content. The response also includes keyword and sentiment evaluation data. See Page Analysis for more details about page classification. |
Verity’s page analysis produces detailed contextual categories and brand safety scoring, which is aggregated into the following Verity page classification report sections:
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