The Verity product provides content-level contextual targeting and brand safety analysis. Publishers, DSPs, and advertisers use Verity to generate content-specific analysis, for example, Verity can detect violent content for the purposes of brand safety, and automobile-related content for the purposes of contextual targeting. Verity operates as a paid third-party service in the Cloud.
Verity works by applying machine learning (ML) techniques to digital content (web pages, video) and assigning contextual categories, detecting keywords, and calculating a brand safety score based on all of the supported elements.
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